Smarter Online Business - Tech, Tools & Truths for Websites that Sell
Struggling to turn website traffic into real sales? It's such a common thing we see client struggle with until we start helping them.
Welcome to Smarter Online Business, the podcast for course creators, coaches, and eCommerce entrepreneurs who want their websites to actually work for them.
Each week, you’ll get practical advice to help you boost conversions, simplify your tech, and attract the right customers without burning out or overcomplicating things.
Hosted by Carrie Saunders, tech strategist, website conversion expert, and founder of BCSE, this show blends 20+ years of hands-on experience with real talk and simple strategies that work.
If you want your website to finally pull its weight and support the business you’re building, this is the show for you.
🎧 Subscribe now and start making smarter decisions for your online business.
You can find us on the web at: https://www.bcsengineering.com
And our show notes are at: https://www.smarteronlinebusiness.com/
Episodes
156 episodes
Should You Put Your Prices on Your Website?
Should you put your prices on your website… or not? This is one of those questions that sparks a lot of opinions. Some people will tell you: “Always show your prices.” Others will say:
Why People Don’t Buy From Your Website (Even If It Looks Good)
You’ve invested in your website. It looks good. It feels professional. You’re proud to share the link. But… it’s not bringing in the leads or sales you expected. And that’s where a lot of bu...
How can YouTube help Propel your Online Business with Jerry Potter
What if the real secret to time freedom in business is not better time management… but building high leverage assets that keep working even when you are done for the day? Today’s guest is one of my favorite people to learn fr...
How Many Pages Do You Really Need on Your Website?
One of the most common questions I get from business owners is surprisingly simple. “How many pages should my website have?” And usually that question comes with a little bit of stress behind it. Shoul...
3 Things to Clarify Before You Touch Your Website
Have you ever sat down to build or redesign your website… and suddenly realized you have no idea what should actually go on it? So you start choosing colors. Maybe picking a theme. Maybe even hiring a designer.&nbs...
20 Minutes a Week to Emails That Actually Sell? With Liz Wilcox
What if I told you that you only need 20 minutes a week to write emails that actually make money? Not 20 minutes a day. Not hours of storytelling. Just 20 focused minutes. Today, I’m joined by the Fr...
Show, Don’t Just Tell: Using Visual Trust Signals to Increase Conversions
You can tell people you’re trustworthy. You can say you’re experienced. You can list your credentials. But online? Words alone aren’t enough. If your website doesn’t visually reinfo...
What a ‘Smart Sales Tool’ Website Actually Looks Like
You’ve probably heard me say this before… Your website should be your smartest sales tool. But what does that actually mean? Because a lot of websites look good. A lot of websites exist...
Do You Actually Need a Funnel and a Website?
You’ve probably heard this before: “You don’t need a website. You just need a funnel.” Or maybe the opposite: “Funnels are scammy. Just build a solid website.” So which is it? Do you actu...
How to Scale your Online Business with Umut Aslan
Ever wonder why some businesses scale with ease while others stall out despite having great products or services? In today’s episode of Smarter Online Business, I’m joined by Dr. Umut Aslan, a business strategist, ed...
They Clicked the Link But Didn’t Buy - What Went Wrong?
It’s one of the most frustrating moments in online business: You send the email. They click the link. And then… nothing. No sale. No signup. Just silence. In this episode, we’r...
Small Business Finances: Year-End Moves and Fresh Starts with Michelle Mitchell
Money mindset, messy books, missed reports—sound familiar? Whether you're wrapping up your year or planning ahead, financial clarity is the move for smarter business growth. In this episode, I’m joined by Mic...
Using Visual Trust Signals to Increase Website Conversions
You can say you’re trustworthy. You can say you’re experienced. You can say you’re great at what you do. But if your website doesn’t show it visually, visitors hesitate. And hesitation ki...
How to Use Facebook to Grow Your Business - Without Ads or Burnout
What if you could grow your audience and email list every single day... …without spending a dime on ads or being chained to social media 24/7? Today’s guest, Tracy Beavers, is here to show us how. <...
Your Website’s First 5 Seconds: What Visitors Decide Before They Even Scroll
You’ve worked hard on your website. You’ve got great offers, solid content, even testimonials. The problem is—most visitors never scroll. In fact, studies show your audience decides whether to stay or leave in ...
What Makes a Website Launch Successful (And What Usually Goes Wrong)
Most people think website launches are just supposed to be messy: The broken buttons. The last-minute changes. The “surprise” tech issues. But what if I told you that it doesn’t have t...
Why No One’s Clicking Your CTA (And How to Fix It)
You’ve created your offer. You’ve got your pages built. You’re even getting some traffic… But no one’s clicking your “Book Now,” “Buy Now,” or “Learn More” buttons. The problem? It’s probably your CTA—...
Traffic Or Conversion: Fix The Right Problem
If your website’s not making the sales you hoped for, the first instinct is usually… “I just need more traffic.” But what if traffic isn’t the problem? In this episode, we’re asking a smarter question:...
The One Ad That Works: Run Winning Facebook Ads Without a PhD in Advertising
Have you ever opened the Facebook Ads dashboard and your eyes glazed over? It can feel overwhelming, expensive, and like you need a degree in digital advertising just to get started. But today’s guest is here to change t...
What is the best software for SEO?
“What’s the best website platform for SEO?” It’s a question I hear constantly—and today, I want to bust the myth. Most modern website platforms already support good SEO. So if you’re spending hours com...
Speak With Courage, Not Perfect Confidence in your Online Business
Ever found yourself second-guessing everything before a big meeting or presentation—even though you know your stuff? That is something I’ve struggled with and today’s guest helps you silence that inner critic once and for a...
How To Pick The Right Software For Your Online Business
You’ve probably asked it—or seen it asked in every online group: “What’s the best software for an online business?” What’s my response? ❌ There is no one right software for everyone. ✅ B...
Is productivity slowing your business growth down?
Ever feel like you’re spinning your wheels in your business—working hard but never quite gaining traction on the big stuff? If you've ever said, “I just don’t have time for that project” or caught yours...